- Created on February 28, 2013
COLUMBUS, Ga. — Competing against universities from Virginia to Mississippi, Columbus State University won the grand award for overall advertising campaigns during the recent annual conference of the Council for the Advancement and Support of Education District III.
CSU’s University Relations office entered several pieces of work from last year’s “First Choice” campaign for the competition.
Working with Columbus-based Basset and Becker Advertising/Naartjie Multimedia, the campaign was designed to assist in recruiting and enrolling more highly academically qualified students. The “First Choice” campaign showcased students who had a choice of where to go to school but proclaimed that “CSU was my first choice!” This campaign included Facebook, videos, a specialized website, print ads, a commercial and was also integrated into campus visitation events. At the end of the year, the average high school GPA of all degree-seeking, first-time, first-year students who submitted a GPA to the university rose from a 2010-2011 average of 2.96 to a 2011-2012 average of 3.03.
“We are not trying to say that this ad campaign was the reason our students’ GPAs went up, but we would like to think it was an effective way of highlighting the university’s move to become a more prominent institution with higher academic standards,” said John Lester, assistant vice president for university relations.
CASE District III is the Council for the Advancement and Support of Education's second-largest district. With more than 3,500 members across the Southeast, it serves advancement professionals at educational institutions in nine states: Alabama, Florida, Georgia, Kentucky, Mississippi, North Carolina, South Carolina, Tennessee and Virginia. District III held its annual conference in Atlanta Feb. 17-20.