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COLUMBUS, Ga. — Columbus State University President Tim Mescon shares his breadth of knowledge about running a business in a recently published new edition of the book, Entrepreneurship Venture Initiation, Management, and Development.
The 472-page book, which represents a significant update from the 2008 first edition, is written in a detailed sequential form, taking entrepreneurs through the process of starting a venture through managing it and then on to developing it further. Within the text are tools designed to enhance the student’s learning experience.
Published by M.E. Sharpe Inc. of London, the second edition’s co-authors with Mescon are George S. Vozikis, retired Reighard Chair of Management at California State University-Fresno); Howard D. Feldman, executive director of the Executive MBA in Nonprofit Management Program at the Pamplin School of Business at the University of Portland; and newcomer Eric W. Liguori, assistant professor in the Craig School of Business at Fresno State University. Vozikis and Feldman worked with Mescon on the book’s first edition, which was published by Kennesaw State University Press.
The book can be purchased online from M.E. Sharpe and other vendors.
Before arriving at Columbus State in 2008, Mescon was dean for 18 years at the Michael J. Coles College of Business at Kennesaw Wtate University, holding the Tony and Jack Dinos Eminent Scholar Chair of Entrepreneurship. He’s the co-author of four books.
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