CSU President Co-Authors Textbook on Entrepreneurship

COLUMBUS, Ga. - A new textbook co-authored by Columbus State University’s president aims to prepare college graduates for work at young companies that need employees who understand new tactics and technology, as well as business basics.

Timothy S. Mescon, who became CSU’s fourth president Aug. 1, worked on Entrepreneurship: Venture Initiation, Management, and Development while he was dean of the Michael J. Coles College of Business at Kennesaw State University. He collaborated with George S. Vozikis, the Davis D. Bovaird Endowed Chairholder of Entrepreneurial Studies and Private Enterprise at the University of Tulsa, and Howard D. Feldman, associate dean at University of Portland’s Pamplin School of Business.

Published by Kennesaw State University Press, the new book proposes that the success of a young company hinges on its entrepreneur executives realizing that “the bricks and mortar days have been replaced with bricks and clicks.”

The 560-page hardback focuses on starting and developing a business, focusing on those components as the “foundation for a discussion that bridges the gap between theory and practice, between talking and doing,” its introduction states. “We’ve also provided the reader an understanding of the research conducted in entrepreneurship”

The book fills a need because business graduates are 80 percent more likely to find work at young entrepreneur-led enterprises than larger, established companies such as those on the Fortune 500. Start-ups employ more 55 percent of the total American workforce.

Dissatisfied with current textbooks on entrepreneurship, the authors wrote the textbook to give students a better theoretical understanding of the concept as well as an applied background that will help outside of the classroom.

“Entrepreneurship education has become a cornerstone in many business schools today,” Mescon said. “We have discussed the need for an applications-oriented text for years and finally determined that the onus was on us to write one. This has been a true labor of love for three colleagues who have known one another for 30 years.”

The book defines an entrepreneur as anyone who is able to transform a simple idea into a moneymaking, successful venture. That transformation follows an “Enterprising Model,” the authors write, and their book explores the four parts of this model:

• Introduction to Entrepreneurship, which discusses the evolution of the entrepreneur and shows how to put together a business plan.

• Venture Initiation, which outlines the development of a framework for the venture’s value concept “niche” idea.

• Venture Management, which is the “ability to execute” once the venture is launched.

• Venture Development, which discusses the question of whether the venture can protect, improve and expand upon its value.

Entrepreneurship: Venture, Initiation, Management, and Development, available through The KSU Press at http://www.kennesaw.edu/ksupress, is Mescon’s fourth book. He previously collaborated with Vozikis on Cases in Strategic Management: An Industry Approach, his first book, published in 1988. In addition to Mescon’s duties as president, he’s also a professor of management in CSU’s D. Abbott Turner College of Business.