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Dr. Chris McCollough, Columbus State University professor of communication, has been published in the latest issue of the Journal of Public Relations Education. The study examines the impact of using competition in the traditional public relations campaigns class. McCollough found that the use of direct competition between student teams yields stronger student projects, a better knowledge of best practices in public relations work, and a better result for client partners in the community.
McCollough reviewed four separate public relations campaigns classes taught between 2012 and 2015 to compile a comparative analysis. He reviewed student project books, clients’ weekly reports on experiences with students, and teaching evaluations over the four courses to determine the overall impact on student experience, performance, and outcomes for all involved.
The Journal of Public Relations Education is a national publication of the Association for Education in Journalism and Mass Communication and its Public Relations Division. The journal, which began publication in 2015, is the successor for the previously long-running Teaching Public Relations Monographs.