Mobile Visitors to Get More From Visits to CSU Website

COLUMBUS, Ga. — Columbus State’s new website redesign aims to better serve the growing number of students and others who use a smartphone or other mobile device to access the university’s home page, CSU’s new manager of Web services says.

“Because we have such a mobile-heavy audience, the goal was to be able to be sure our content could be seen on any device screen,” said Tonya Wright, who joined CSU’s University Information and Technology Services division on June 1.

Technically, the site now employs what’s called “responsive design,” which allows for a more nuanced approach for presenting content as the screen size changes from that of a large-screen desktop monitor to a tablet or smaller device. Analyzing data related to website visits, Wright and others noticed in recent months that more than half of CSU’s Web visitors check out the university online with a tablet, smartphone or other mobile device. 

In addition to responsive design, there’s also an emphasis on the use of bolder, more consistent imagery to accompany text, Wright said. 

“We tried to unite the website across the board — to give it one clean look,” Wright said. “We were committed to supporting the text with more imagery.”

CSU’s Web Team isn’t finished with its website overhaul, but more than a third of the 155 university’s sub-unit sites got the “responsive design” facelift, rolling out today with CSU’s new home page. Wright’s hoping the new look will create more “user buy-in” among the university’s stakeholders as the Web Team works to complete the transition to the new design over the next few months.

CSU’s University Relations office works with Wright’s team in steering CSU’s Web presence.

“An organization’s website is its most important communications tool,” said John Lester, CSU’s assistant vice president for University Relations. “We need our website to speak to those external audiences with a consistent message, look and feel. It also needs to be able to serve internal audiences who use the website daily. We think this new design beautifully accomplishes all our needs.”

Comments about CSU website’s redesign can be sent to ur@ColumbusState.edu.

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